After a recent visit to the Museum of Modern Art (MoMa) in New York City this past June 2009- I WISH that I would’ve known about this resource to make my visit a bit easier.
Many companies are realizing that the more interactive you remain with your audience, the more potential your business has at growing. MoMa has a new supplemental web site, Summer at MoMa, which was created by Gupta Media.
Supply your timeline date, art “style” preference and then select through a few different options that MoMa suggests for you. Within minutes, it has developed an entire day for you at the museum. They also give you the option to remove anything that may not be of interest as well as add more of a particular artist or category. A great way to educate users before they event step foot into the actual museum.
From a viral approach, it also requires users to have the site access their Facebook to deliver their results. This plants the seed for others to access- you also have the option to Tweet your day plans, create a printable version and the capability of inviting others too.
I commend this interactive attempt. MoMa is one of the many examples of how companies are becoming very interactive with their audience. Do you have a favorite Interactive Site/Campaign? I’d really like to hear about it. Comment here or @jeffbobick on Twitter!
